Growing up, Dana White watched her grandmother feed her friends, listen to neighbors’ troubles, and appease strangers.
His home served as a hub in the family’s hometown of Detroit.
White’s grandmother, Paralee Boyd, is now the namesake of White’s hair salon, which opens this weekend in Arlington.
Paralee Boyd will specialize in styling hair for women of color with thick, curly locks. With walk-in service only, White said the salon will provide great service, but fast and convenient.
“People would come to my grandmother’s house and they always felt better when they left than when they arrived,” White said. “That’s what I want for Paralee Boyd. I want you to look so beautiful that you feel better.
White opened her first salon in 2012 in a suburb of Detroit, but decided to move the business to Arlington, where she works to franchise the salon across Texas and the southern United States.
Using lean manufacturing principles she learned while working in corporate labor relations, White said the show will use data to streamline services. For example, he won’t bother with haircuts or color, and all stylists will follow the same procedure for washing their hair, eliminating waste.
A basic hair styling service will cost around $65 and clients won’t need to spend an entire day in the salon.
Black women spend millions of dollars each year on hair products, some of which of studies estimating that they spend 18% of their personal income on hair and beauty products.
White said she realized there had to be a better way to travel for work and try to find time to get her hair done.
“These women are starting to wonder why they spend so much time and money on their hair,” she said. “We want to change the way women with thick, curly hair think about their time, their money, and themselves.”
Paralee Boyd is located at 6320 US Highway 287.