Adesuwa Aghahowa moved to Cardiff from Nigeria to study for her Masters degree and while in Cardiff she really struggled to find a salon that could cater to her Afro hair. This forced Adesuwa to travel to Birmingham or London to have her hair done and when she could no longer afford the trip as a student, she cut her hair and completely changed her style.
Adesuwa therefore decided that something had to change to make Cardiff’s hairdressing scene more inclusive for all members of the Cardiff community. So she sets up her own salon, Asakebeauty, to make sure no one has to leave Cardiff or change their style again.
READ MORE: Beauty salon owner who started as a 19-year-old wins Wales’ best salon award just 10 years later
Asakebeauty will be based on Cowbridge Road East, with Adesuwa aiming to open the salon on Saturday April 2. The salon will be open from 10 a.m. to 5 p.m., Tuesday through Saturday.
Speaking to Adesuwa, it was clear that her experience trying to fix her hair and the embarrassment of having to change her style motivated her to start Asakebeauty.
She said: “I had to cut my hair. I remember feeling really embarrassed and going to class and talking to friends and that’s when I found out that it was a general problem.
“I remember one of my friends took me to the bathroom, took off her wig and showed me recently that she had cut her hair and felt so embarrassed that she had to wear a wig.
“It really stuck with me…it was even hard to find a place and it made me sad, there just isn’t enough representation. I just thought you know what it’s like something someone needs to take care of and if no one is going to do it, then I will.
Adesuwa wants to bring a safe, friendly and welcoming atmosphere to the salon to ensure that all women feel comfortable and at ease. She said: “What we’re trying to do is create a safe place for women with afro-textured hair that they can come in, they can get their hair done. The afro salon has always been a place where you can come in, get your hair done, be pampered and at the same time make friends. It’s like a social club when you get your hair done, that’s the vibe I want to bring.
Since creating an Instagram account for the Adesuwa salon has already received messages from people who want to book, she said: “It’s amazing because we already have a few people trying to book, it’s just exciting to see people so encouraged by the idea of an afro salon coming to Cardiff.
To receive the latest What’s On newsletters from WalesOnline, click here