World’s Largest Primark Store Has a Disney Cafe and Hair Salon: Photos

I took a trip to the world’s largest Primark in Birmingham, about a 90 minute train ride from London. The store was located on the main shopping street in Britain’s second largest city.


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It was the main window. Unlike other stores, the display at Primark didn’t seem very theatrical – it just focused on the clothes and their super low prices.

World's largest Primark in Birmingham, UK


Grace Dean/Initiate


Throughout the store were mannequins with a variety of fun hairstyles, including this one near the main entrance.

World's largest Primark in Birmingham, UK


Grace Dean/Initiate


Branded content didn’t stop at the store. The store also had a Disney-themed cafe.

World's largest Primark in Birmingham, UK


Grace Dean/Initiate


The menu was not Disney themed, however. I was told that the prices were actually £0.25-£0.30 ($0.30-$0.36) higher than those listed on the menu. My meal came to $10.65 ($12.78) for a vegetable wrap, coleslaw, and drink, which I thought was reasonable. The food was nothing special, but I imagine the decor would be enough to attract families to Primark just to eat in the cafe.

Primark Disney Cafe Menu and Meals


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In the end, the Primark was very different from any I had visited before – much neater and with a whole suite of extra services that I had never seen before, although the scale was quite overwhelming. By adding the cafes, beauty salon and Disney merchandise everywhere, Primark has turned the store into a destination, and I can imagine shoppers going there for a day.

World's largest Primark in Birmingham, UK


Grace Dean/Initiate



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